An attraction for the growing number of Asian tourists travelling to Europe on vacation, a destination for premium players, as well as a weapon against tourism seasonality is what the casino planned in the western Limassol is expected to be. The casino-resort in Limassol seems to be raising the standards for integrated casino resorts not only in Europe, but worldwide.

According to the Asia Gaming Brief, presenting briefs for those affiliated to the gaming industry, the casino-resort presents an opportunity for Melco – Hard Rock to introduce itself in Europe with a powerful project. The brief by AGB also mentions that the geographical place of the investment makes it even more attractive for premium players and tourists from Asia.

At the same time, foreign business analysts, estimate that the casino-resort, thanks to its size, will be able to host VIP players. As explained by the analysts, there are few markets that attract VIP players today, and their junket payments are far too expensive.

The proximity to Middle East, Israel and the Arab countries is also considered as an important advantage for the casino in Limassol. A positive indicator for the future of the development in Limassol is also, according to international analysts, the success of the gaming industry in the occupied Cyprus.